Backlinks – Parameters To Look Out For

BacklinksGoogle always looks through a few parameters to get the exact credibility and the noteworthiness of your website. This is done by them by checking a lot of parameters. Take a look at the list below and strategize your Google optimization efforts accordingly. Below is a list of things that you should consider before you draw out a link building exercise.

  1. The site that links to your site
  2. The page Rank of the site that links to your site
  3. The SERP ranking of the site that links to your site
  4. The number of sites which link to your site
  5. Number of links to your site from individual domain and sub domains
  6. Total number of domains and sub domains which link to your site
  7. Keyword relevance in sites linking to your site
  8. Content relevance in sites linking to your site
  9. Ranking and PR of the source sites

Taking into account the above points will help you in designing a successful linking plan without being dependent on external elements like agencies or consultants. Below are a few dos and don’ts about this linking process.

  1. Linking from Forums, Blogs, Relevant Industry leaders helps a lot.
  2. Keyword linking helps in case of relevant keywords
  3. Always go for a Do follow link, No Follow links are of no use
  4. Do not do link exchange as it looks like it is deliberate. Google will get you out of the race.
  5. List your site on top directories and social media pages

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